The Unified Model for Acceptance and Use of Health Information on Online Social Networks: Evidence from Thailand.
Waransanang BoontarigBorworn PapasratornWichian ChutimaskulPublished in: Int. J. E Health Medical Commun. (2016)
Keyphrases
- online social networks
- unified model
- health information
- social networks
- health care
- social relationships
- public health
- network structure
- social networking
- personal health information
- information resources
- social relations
- viral marketing
- social media
- social ties
- privacy concerns
- social networking sites
- information diffusion
- user activity
- online communities
- third party
- user behavior
- data collection
- information providers
- information systems