Exploring Competitive Advantage Of Social Networking Sites: A Business Model Perspective.
Dennis M. SteiningerPhilipp WunderlichFrederik PohlPublished in: ECIS (2013)
Keyphrases
- business models
- competitive advantage
- social networking sites
- resource based view
- competitive environment
- social networking
- business processes
- knowledge management
- social media
- cloud computing
- case study
- business information
- life cycle
- social networks
- electronic commerce
- conceptual framework
- customer relationship management
- young adults
- service quality
- online social networks
- business opportunities
- strategic advantage
- response time
- data sets
- data analysis
- information systems