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Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains.
Moutaz Khouja
Hari K. Rajagopalan
Jing Zhou
Published in:
Eur. J. Oper. Res. (2013)
Keyphrases
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supply chain
supply chain management
quantity discount
lead time
inventory management
bullwhip effect
supplier selection
trading partners
decision making
virtual enterprise
inventory policy
revenue sharing
service level