Brand User Attention Model Based on Online Text Reviews: An Empirical Study of New Energy Automobile Brands.
Minjuan ChaiJianhong LuoJiachen LanPublished in: WHICEB (2020)
Keyphrases
- brand image
- online learning
- user interface
- online services
- internet users
- information retrieval
- user preferences
- user interaction
- text mining
- user profiles
- product reviews
- end users
- semantic information
- energy consumption
- user experience
- visual attention
- text retrieval
- web documents
- online communities
- recommender systems
- expert systems
- online stores
- semantic tags
- real time