Hybrid soft computing approach based on clustering, rule mining, and decision tree analysis for customer segmentation problem: Real case of customer-centric industries.
Kaveh Khalili DamghaniFarshid AbdiShaghayegh AbolmakaremPublished in: Appl. Soft Comput. (2018)
Keyphrases
- soft computing
- customer segmentation
- data mining
- decision trees
- association rule mining
- data mining methods
- rule mining
- customer behavior
- fuzzy logic
- association rules
- intelligent systems
- rough sets
- real world
- neural network
- data mining techniques
- k means
- cluster analysis
- expert systems
- clustering analysis
- computational intelligence
- data points
- artificial neural networks
- data analysis
- customer relationship management
- clustering algorithm
- decision making
- customer data