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If you are not paying for it, you are the product: how much do advertisers pay to reach you?

Panagiotis PapadopoulosPablo Rodríguez RodríguezNicolas KourtellisNikolaos Laoutaris
Published in: Internet Measurement Conference (2017)
Keyphrases
  • keywords
  • life cycle
  • online advertising
  • product quality
  • return on investment
  • neural network
  • search engine
  • real time
  • machine learning
  • production planning
  • market share
  • marketing campaigns
  • sponsored search auctions