Predicting Users' Future Level of Communication Activity in Online Social Networks: A First Step towards More Advertising Effectiveness.
Florian ProbstPublished in: AMCIS (2011)
Keyphrases
- online social networks
- user activity
- viral marketing
- online social
- social networks
- social ties
- social networking sites
- social relations
- online social networking
- social media
- micro blogging
- online social media
- social graph
- network structure
- social networking
- social relationships
- user behavior
- online communities
- social influence
- social interaction
- micro blog
- user interface
- instant messaging
- social context
- human mobility
- user profiles
- recommender systems
- personalized search
- online advertising
- location based social networks
- social roles
- malicious activities