A Two-Level Approach to Establishing a Marketing Strategy in the Electronic Marketplace.
Hsiu-Yuan TsaoKoong H.-C. LinPublished in: HICSS (2001)
Keyphrases
- electronic marketplaces
- marketing strategies
- direct marketing
- software agents
- electronic commerce
- database marketing
- customer satisfaction
- customer relationship management
- support systems
- life cycle
- market segments
- commercial banks
- electronic markets
- data mining
- data mining applications
- search engine optimization
- expert systems
- decision support
- information systems
- information retrieval