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The Power & Perspective of Mommy Bloggers: Formative Research with Social Media Opinion Leaders about HPV Vaccination.
Amelia Burke-Garcia
Corinne N. Berry
Gary L. Kreps
Kevin B. Wright
Published in:
HICSS (2017)
Keyphrases
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social media
opinion leaders
public opinion
blog posts
social systems
social networks
power consumption
information diffusion
user generated content
public health
play a crucial role
information retrieval
multi agent
cross sectional