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Gender and Interest Targeting for Sponsored Post Advertising at Tumblr.
Mihajlo Grbovic
Vladan Radosavljevic
Nemanja Djuric
Narayan Bhamidipati
Ananth Nagarajan
Published in:
CoRR (2016)
Keyphrases
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search advertising
advertising campaigns
sponsored search
behavioral targeting
online advertising
search engine
user behavior
internet advertising
mobile advertising
website
united states