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Gaining Insight into Cognitive Structure Using GALILEO Method: Where is Your Web Site in the Customers' Cognitive Space?
Junghoon Moon
Cheul Rhee
Hyunjeong Kang
G. Lawrence Sanders
Published in:
J. Electron. Commer. Organ. (2010)
Keyphrases
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computational models
cost function
high accuracy
significant improvement
similarity measure
computational complexity
experimental evaluation
high precision
clustering method
parameter space
objective function
pairwise
prior knowledge
information processing
service providers
detection algorithm