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Exploring consumer evaluations in social media: The role of psychological distance between company and consumer.

Sunghun ChungJooyoung Park
Published in: Comput. Hum. Behav. (2017)
Keyphrases
  • social media
  • online consumer
  • purchase behavior
  • electronic commerce
  • data sets
  • genetic algorithm
  • user generated content
  • social media data
  • competitive market