Case Study Application of Business Intelligence in Digital Advertising.
Dzelila MehanovicNermina DurmicPublished in: Int. J. E Bus. Res. (2022)
Keyphrases
- business intelligence
- case study
- decision support
- data warehousing
- business information
- data warehouse
- knowledge management
- data analysis
- business intelligence systems
- databases
- microsoft sql server
- sql server
- management system
- decision making
- strategic management
- data mining
- data integration
- knowledge discovery
- microsoft office
- information systems
- key performance indicators
- activity monitoring