Advertising Strategies in Electronic Retailing: A Differential Games Approach.
Dengpan LiuSubodha KumarVijay S. MookerjeePublished in: Inf. Syst. Res. (2012)
Keyphrases
- mixed strategy
- learning agents
- solution concepts
- game theory
- repeated games
- homeland security
- reinforcement learning
- video games
- search strategies
- optimal strategy
- game playing
- serious games
- online advertising
- coalition formation
- game design
- neural network
- educational games
- nash equilibrium
- computer games
- electronic commerce
- multi agent systems
- e learning