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Online advertising by the comparison challenge approach.

Jae Won LeeJae Kyu Lee
Published in: Electron. Commer. Res. Appl. (2006)
Keyphrases
  • online advertising
  • user behavior
  • advertising campaigns
  • behavioral targeting
  • user experience
  • internet advertising
  • data mining
  • search engine
  • display advertising
  • search advertising