Customer Referral Incentives and Social Media.
Ilan LobelEvan SadlerLav R. VarshneyPublished in: EC (2015)
Keyphrases
- social media
- electronic commerce
- social networks
- social media data
- customer satisfaction
- third party
- user generated content
- social networking
- customer knowledge
- online social networks
- call center
- customer relationship management
- customer service
- customer behavior
- social activities
- real world events
- social media platforms
- real time
- e learning
- marketing strategies
- information systems
- churn prediction
- potential customers