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Deployment, Usage and Impact of Social Media Tools in Small and Medium Enterprises: A Case Study.

Eleftherios PapachristosChristos KatsanosNikolaos KarousosIoannis IoannidisChristos FidasNikolaos M. Avouris
Published in: HCI (22) (2014)
Keyphrases
  • social media
  • small and medium enterprises
  • social networks
  • case study
  • end users
  • software tools
  • machine learning
  • preprocessing
  • decision support
  • user friendly
  • user generated content
  • social media data