A clickstream data analysis of users' behavior on a government WeChat official account.
Tingting JiangTianqianjin LinLina ShangguanYing WangPublished in: ASIST (2019)
Keyphrases
- data analysis
- information overload
- end users
- usage patterns
- user interaction
- recommender systems
- novice users
- data collection
- behave differently
- government agencies
- e government
- social media
- data processing
- united states
- user satisfaction
- human behavior
- user feedback
- log data
- knowledge management
- public sector
- collaborative filtering
- information systems