A Novel Web Sales Tracking Solution for Multi-Channel Marketing Programs on Electronic Commerce.
Thomas KwokThao NguyenPublished in: CEC (2004)
Keyphrases
- electronic commerce
- multi channel
- website
- tourism industry
- business transactions
- single channel
- web pages
- web applications
- mobile commerce
- business models
- agent mediated
- small and medium sized enterprises
- online banking
- electronic marketplaces
- search engine
- agent technology
- data mining
- automated negotiation
- service quality
- customer support