The drivers of user responses to social media campaigns: a field study.

Rand H. Al-Dmour Zaid Mohammad Obeidat

Published in: Int. J. Electron. Bus. (2020)

Keyphrases

social media
experimental study
user interface
empirical studies
real time
data sets
neural network
information retrieval
statistical analysis
user preferences
big data
social networking
user input
future development
social activities
stake holders