Social Media Marketing in the Scandinavian Industrial Markets.

Jari Salo Tuula Lehtimäki Henri Simula Matti Mäntymäki

Published in: Int. J. E Bus. Res. (2013)

Keyphrases

social media
consumer products
industrial applications
user generated content
big data

electronic commerce
social networks
social networking
social media platforms
data mining

public opinion
social media sites
online marketing
real world events
conference on artificial intelligence

crisis management
blog posts
information diffusion
social networking sites