Social Media Marketing in the Scandinavian Industrial Markets.
Jari SaloTuula LehtimäkiHenri SimulaMatti MäntymäkiPublished in: Int. J. E Bus. Res. (2013)
Keyphrases
- social media
- consumer products
- industrial applications
- user generated content
- big data
- electronic commerce
- social networks
- social networking
- social media platforms
- data mining
- public opinion
- social media sites
- online marketing
- real world events
- conference on artificial intelligence
- crisis management
- blog posts
- information diffusion
- social networking sites