Customer segmentation based on activity monitoring applications for the recommendation system.
Ilona PaweloszekPublished in: KES (2021)
Keyphrases
- activity monitoring
- customer segmentation
- data mining methods
- data mining
- customer behavior
- clustering analysis
- association rule mining
- business intelligence
- collaborative filtering
- customer relationship management
- recommender systems
- data mining techniques
- customer data
- data mining applications
- real time
- user interface
- historical data
- sponsored search
- transactional data
- data structure
- database
- cluster analysis