Managing the Social Influence of Public Figures on Social Media.
Hsiao-Ting TsengChia-Lun LoTing-Ann ShihPublished in: HICSS (2024)
Keyphrases
- social influence
- social media
- social interaction
- social networks
- online communities
- online social
- public opinion
- social relationships
- social networking
- social psychology
- network structure
- social relations
- social network analysis
- technology acceptance
- user preferences
- social context
- viral marketing
- social networking sites
- user generated content
- information diffusion
- social media sites
- user interface