Understanding e-Service Users' WOM Behavior from Expectation Confirmation Perspective.
Hongxiu LiReima SuomiPublished in: WHICEB (2014)
Keyphrases
- social networking sites
- information sources
- end users
- product reviews
- consumer behavior
- online social networks
- user interaction
- social media
- user interface
- social networking
- collaborative filtering
- statistically significant
- web content
- social networks
- user interests
- information overload
- user generated content
- user centric
- user generated