Click Efficiency: A Unified Optimal Ranking for Online Ads and Documents
Raju BalakrishnanSubbarao KambhampatiPublished in: CoRR (2011)
Keyphrases
- contextual advertising
- keyword extraction
- click prediction
- keywords
- online advertising
- web search
- user clicks
- short text
- online learning
- information retrieval
- document ranking
- ranked list
- document relevance
- user behavior
- click logs
- display advertising
- document collections
- sponsored search
- document retrieval
- relevant documents
- text retrieval
- information retrieval systems
- expert finding
- search engine
- search advertising
- retrieved documents
- ranking algorithm
- vector space model
- query specific
- ranking functions
- user queries
- language model
- information extraction
- digital libraries
- web pages
- click through rate
- maximal marginal relevance