Estimating advertisability of tail queries for sponsored search.
Sandeep PandeyKunal PuneraMarcus FontouraVanja JosifovskiPublished in: SIGIR (2010)
Keyphrases
- sponsored search
- user clicks
- click prediction
- search engine
- query language
- web search engines
- query processing
- commercial search engines
- online advertising
- click models
- search behavior
- web search
- user queries
- query logs
- data sources
- user behavior
- web retrieval
- digital libraries
- query suggestion
- search queries
- user profiles
- search space