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Beyond Rankings: Exploring the Impact of SERP Features on Organic Click-through Rates.

Erik FubelNiclas Michael GrollPatrick GundlachQiwei HanMaximilian Kaiser
Published in: CoRR (2023)
Keyphrases
  • search engine
  • search tasks
  • user satisfaction
  • web pages
  • feature extraction
  • feature space
  • feature vectors
  • image features
  • web search
  • user behavior
  • learning to rank