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The role of vicarious learning strategies in shaping consumers' uncertainty: the case of live-streaming shopping.

Jinqi MenXiabing ZhengRobert M. Davison
Published in: Internet Res. (2024)
Keyphrases
  • learning strategies
  • live streaming
  • online shopping
  • online learning
  • active learning
  • video sequences
  • uncertain data
  • computer based instruction
  • next generation networks