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Data Mining Approach for Direct Marketing of Banking Products with Profit/Cost Analysis.
Merve Mitik
Ozan Korkmaz
Pinar Karagoz
Ismail Hakki Toroslu
Ferhat Yucel
Published in:
Rev. Socionetwork Strateg. (2017)
Keyphrases
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marketing strategies
data analysis
direct marketing
return on investment
database
decision making
decision trees
decision support
database applications
total cost