E-commerce: protecting purchaser privacy to enforce trust.
Giannakis AntoniouLynn Margaret BattenPublished in: Electron. Commer. Res. (2011)
Keyphrases
- trust relationships
- privacy concerns
- access control
- privacy issues
- privacy preservation
- electronic commerce
- electronic transactions
- policy enforcement
- privacy preserving
- identity management
- protection mechanisms
- electronic payment
- personal information
- reputation models
- private information
- privacy policies
- trust model
- social awareness
- data privacy
- data protection
- access control models
- social network sites
- electronic marketplaces
- sensitive information
- disclosure control
- privacy preserving data mining
- privacy aware
- security services
- perceived risk
- personal data
- data security
- business models
- security issues
- differential privacy
- privacy protection
- trust evaluation
- sensitive data
- privacy requirements
- virtual communities
- inference control
- mobile commerce
- information security
- information sharing
- health information