Consumers' Online Cognitive Scripts: A Neurophysiological Approach.

Sylvain Senecal Pierre-Majorique Léger Marc Fredette René Riedl

Published in: ICIS (2012)

Keyphrases

decision making
online learning
information processing
brain activity
working memory
grocery shopping
real time
cognitive architecture
group buying
shopping behavior
online consumer
human brain
cognitive science
reinforcement learning
cognitive radio
online reviews
consumer trust
neural network