A Comprehensive Analysis of Permission Marketing.
Sandeep KrishnamurthyPublished in: J. Comput. Mediat. Commun. (2001)
Keyphrases
- comprehensive analysis
- data mining
- decision making
- customer relationship management
- access control
- database marketing
- website
- consumer behavior
- mobile advertising
- third party
- social media
- predictive modeling
- long term
- data sets
- role based access control
- real world
- short and long term
- multimedia content analysis
- online advertising
- direct marketing
- mac protocol
- information systems
- telecommunications industry