A reference model for customer-centric data mining with support vector machines.
Stefan LessmannStefan VoßPublished in: Eur. J. Oper. Res. (2009)
Keyphrases
- reference model
- data mining
- reference models
- customer relationship management
- customer segmentation
- software architecture
- data mining methods
- direct marketing
- data mining techniques
- knowledge discovery
- metamodel
- electronic commerce
- customer data
- data analysis
- real world
- customer satisfaction
- data mining applications
- homeland security
- machine learning
- data mining algorithms
- churn prediction
- databases
- marketing strategies
- computer science
- intrusion detection