Comparing Predictive Ability of Classifiers in Forecasting Online Buying Behaviour: An Empirical Study.

Sanjeev Prashar S. K. Mitra

Published in: Int. J. Strateg. Decis. Sci. (2015)

Keyphrases

predictive model
online learning
training data
machine learning algorithms
decision trees
support vector
naive bayes
short term
classification method
training examples
marketing campaigns
predictive modeling
classification algorithm
class labels
test set
real time
feature set
website
feature selection
data sets