Simulating the spread of opinions in online social networks when targeting opinion leaders.
Carolin KaiserJohannes KröckelFreimut BodendorfPublished in: Inf. Syst. E Bus. Manag. (2013)
Keyphrases
- online social networks
- opinion leaders
- social networks
- social media
- public opinion
- social systems
- social context
- information propagation
- social relationships
- social networking
- play a crucial role
- network structure
- social relations
- social ties
- information diffusion
- user activity
- online social
- social network analysis
- social graphs
- online communities
- social graph
- social interaction
- social behavior
- positive or negative
- user generated
- community detection
- community structure
- positive and negative
- text classification