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Do messages spread widely also diffuse fast? Examining the effects of message characteristics on information diffusion.
Xun Zhu
Youllee Kim
Haseon Park
Published in:
Comput. Hum. Behav. (2020)
Keyphrases
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information diffusion
email
social networks
diffusion model
diffusion models
diffusion processes
communication channels
message delivery
diffusion process
social media
network structure
messages exchanged
information flow
community detection
network analysis
multiscale
information systems