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Conversion Prediction from Clickstream: Modeling Market Prediction and Customer Predictability.

Jinyoung YeoSeung-won HwangSungchul KimEunyee KohNedim Lipka
Published in: IEEE Trans. Knowl. Data Eng. (2020)
Keyphrases
  • prediction accuracy
  • prediction error
  • prediction algorithm
  • churn prediction
  • predictive model
  • data sets
  • decision making
  • information technology
  • long term
  • electronic commerce
  • steady state
  • prediction model