Living in a big data world: Predicting mobile commerce activity through privacy concerns.
Matthew S. EastinNancy H. BrinsonAlexandra DooreyGary WilcoxPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- big data
- mobile commerce
- privacy concerns
- personal information
- electronic commerce
- privacy preserving
- mobile devices
- online shopping
- security requirements
- information security
- data privacy
- cloud computing
- mobile services
- data analysis
- big data analytics
- mobile users
- social media
- private information
- data processing
- data management
- business intelligence
- distributed data
- knowledge discovery
- mobile technologies
- social networking
- mobile applications
- context aware
- data access
- data warehousing
- data collection
- case study