From comparison to purchasing: Effects of online behavior toward associated co-visited products on consumer purchase.
Shuixia ChenEric W. T. NgaiFei XiaoZeshui XuPublished in: Inf. Manag. (2024)
Keyphrases
- online retailers
- online shoppers
- online shopping
- online stores
- competitive advantage
- product recommendation
- purchasing behavior
- product information
- consumer behavior
- comparison shopping
- shopping behavior
- internet shopping
- cognitive style
- real time
- human behavior
- purchase behavior
- customer satisfaction
- service quality
- supply chain
- data mining