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Can Payment-per-Click Induce Improvements in Click Fraud Identification Technologies?

Min ChenVarghese S. JacobSuresh RadhakrishnanYoung U. Ryu
Published in: Inf. Syst. Res. (2015)
Keyphrases
  • credit card
  • search engine
  • fraud detection
  • web search
  • data mining
  • anomaly detection
  • electronic commerce
  • emerging technologies
  • vertical search
  • user behavior
  • payment scheme