Gamification and Brand Engagement on Facebook: An Exploratory Case Study.
Jama SummersAmber Grace YoungPublished in: AMCIS (2016)
Keyphrases
- game mechanics
- social media
- user experience
- game play
- user engagement
- social networks
- game design
- online social networks
- social networking
- social networking sites
- video games
- learning environment
- assisted learning
- serious games
- social relationships
- computer games
- brand image
- social media streams
- young adults
- online social
- database
- information systems
- social networking websites