What drives consumers to spread electronic word of mouth in online consumer-opinion platforms.
Christy M. K. CheungMatthew K. O. LeePublished in: Decis. Support Syst. (2012)
Keyphrases
- online consumer
- consumer reviews
- electronic word of mouth
- positive or negative
- online reviews
- online shopping
- purchase intention
- product reviews
- social media
- sentiment analysis
- online stores
- information sources
- consumer behavior
- positive and negative
- opinion mining
- sentence level
- product features
- user generated
- recommender systems
- sentiment classification
- website
- attitudes toward