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Attention to online channels across the path to purchase: An eye-tracking study.

Mónica CortiñasRafael CabezaRaquel ChocarroArantxa Villanueva
Published in: Electron. Commer. Res. Appl. (2019)
Keyphrases
  • online learning
  • shortest path
  • electronic commerce
  • multi channel
  • online environment
  • decision trees
  • decision makers
  • real time
  • databases
  • real world
  • learning algorithm
  • website