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La méthode des équations structurelles : Principes fondamentaux et applications en marketing.
Hechmi Najjar
Chaker Najar
Published in:
Monde des Util. Anal. Données (2013)
Keyphrases
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internet marketing
website
marketing strategies
databases
internet advertising
real world
data structure
direct marketing
knowledge management
text mining
long term
video sequences
real time
decision trees
information systems
neural network
data sets