Profilio: Psychometric Profiling to Boost Social Media Advertising.
Fabio CelliPietro Zani MassaniBruno LepriPublished in: ACM Multimedia (2017)
Keyphrases
- social media
- online advertising
- social networks
- viral marketing
- online marketing
- user generated content
- social media data
- social media sites
- information diffusion
- big data
- artificial intelligence
- consumer behavior
- genetic algorithm
- neural network
- survey data
- social relationships
- social media content
- online social networks
- social networking sites
- data sets
- social interaction
- management system
- computer vision
- learning algorithm
- data mining
- databases