Customer journey heatmaps: a wake-up call.

Roger von Zernichow Marita Skjuve Ragnhild Halvorsrud

Published in: NordiCHI (2018)

Keyphrases

customer service
electronic commerce
customer behavior
customer satisfaction
customer relationship management
finite element analysis
database
databases
knowledge base
data structure
special case
decision makers
direct marketing
customer data
potential customers