Do Social Media Investments Pay Off?: Preliminary Evidence from Swiss Destination Marketing Organizations.
Thomas WozniakBrigitte StanglRoland ScheggAndreas LiebrichPublished in: ENTER (2016)
Keyphrases
- social media
- information technology
- information systems
- social networks
- decision making
- social networking
- user generated content
- knowledge management
- online consumer
- empirical evidence
- social media data
- social media platforms
- intellectual property
- crisis management
- organizational learning
- end user computing
- virtual organization
- inter organizational
- social media sites
- shortest path