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Case Study on eCommerce Blibli: Customer Engagement as a Variable Mediating the Effect of eWom on Purchasing Decisions.
Ujang Himanto
Adhitya Yoga Prasetya
Rima Alifia
Agus Rifai
Fiqhi Aulia
Published in:
INCoS (2023)
Keyphrases
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case study
electronic commerce
online shopping
purchase intention
customer satisfaction
user experience
business transactions
decision making
software development
user engagement
real world
learning environment
association rules
user interface