The role of cognitive absorption in the persuasiveness of multimedia messages.
Aurora OccaSusan E. MorganPublished in: Comput. Educ. (2022)
Keyphrases
- multimedia
- information processing
- cognitive process
- mental models
- cognitive processes
- artificial intelligence
- instructional materials
- multimedia systems
- digital video
- multimedia data
- learning strategies
- digital libraries
- e learning
- computational models
- multimedia content
- video data
- cognitive architecture
- cognitive model
- metadata
- multimedia presentations
- multimedia communication
- information retrieval