Research on Online E-business User Data Mining Based on Clickstream Data.
Hua ZhangPublished in: IPEC (2022)
Keyphrases
- clickstream data
- data mining
- user centric
- browsing behavior
- data preprocessing
- knowledge discovery
- data analysis
- user interface
- association rules
- data mining techniques
- user preferences
- association rule mining
- user behavior
- website
- end users
- social media
- web mining
- user feedback
- context dependent
- user profiles
- human computer interaction